THE DISCOVERY DESK / AMEER · a few good questions can change the route.
ameer.SEO & GEO STRATEGIST
SEO, GEO & BIKE TRAVEL / AMEER
hello, I’m ameer. ✳

Two passions.
SEO & GEO.
Bike travel.

I’m ameer. I have two passions: helping good businesses get discovered, and exploring somewhere new on my bike.

AT WORK SEO & GEO strategy, useful content, and technical foundations for visibility across search and AI answers.

OFF THE CLOCK Bike rides through villages, cities, and mountains. A different kind of discovery.

Open my work ↘View my CV ↗
SEO STRATEGY · GENERATIVE ENGINE OPTIMIZATION · CONTENT
search by day. bike trips in between. — ameer
A NOTE FROM AMEER

A good question.
An unfamiliar road.

both worth following.

Research → clarity → discovery

ameer’s hand-inked travel bike logo
see you down the road.
ready for the next ride.
Portrait of ameer
the person behind the notes.
SEARCH / IDEAS / POSSIBILITIES
move a little. look closer. ↖
01 / THE DISCOVERY DESK
01 / Research with intent02 / Build useful answers03 / Measure what matters
Open the project folders / Selected work

A few chapters.
A lot of discovery.

Four project notebooks. Find the folded corner, pause over it, and turn the page to explore the approach and evidence.

CASE FILE / 01
Search
+ AItwo ways into the same useful content
Useful guidesCommercial pagesClear next steps
INFORM → COMPARE → CHOOSE

Automotive ecommerce · Canada

find the folded corner ↘
Automotive ecommerce

Making a complex catalogue
easier to discover.

A bilingual Canadian catalogue, buyer-focused content, and technical SEO. Connecting useful product education with search and AI-answer discovery.

Ecommerce SEOGEOContent strategy
CASE FILE / 02
9.03Ksearch clicks in the shown period
341K impressions

GSC capture · Jul–Dec 2024

find the folded corner ↘
Health food ecommerce

Bringing everyday products
closer to the right audience.

A founder-led store built around a focused product range. Product and educational content connected everyday questions with commercial discovery.

Product SEOContentOrganic discovery
CASE FILE / 03
2.51Ksearch clicks in the later window
1.92K → 2.51K

Malaysia · Dec 2023 vs Apr–May 2024

find the folded corner ↘
Web hosting & cloud infrastructure

Connecting technical expertise
with buying intent.

Commercial hosting pages and technical guides, connected through search intent. The portfolio’s Malaysian GSC comparison records 2.51K clicks versus 1.92K.

B2B SEOKeyword strategyOn-page SEO
CASE FILE / 04 · CONCEPT PROJECT
From “what?”
to “why this?”an imaginary B2B software discovery project
Problem→Comparison→Decision
an idea worth exploring
B2B software / illustrative concept

Helping a useful product
find its first audience.

A self-initiated strategy concept for a fictional scheduling tool: search-intent mapping, comparison pages, and an answer-led content library. No client or measured results are implied.

Concept projectContent architecture
The working method

A clear path from
question to next step.

01

Understand

Start with the business, the audience, and the questions worth answering.

02

Investigate

Look at search intent, the content landscape, and technical obstacles.

03

Build

Turn the findings into useful content and a practical implementation plan.

04

Learn

Review the evidence, explain what changed, and choose the next improvement.

THE PERSON IN THE MARGINS

Curious mind.
Clear answers.

I’m Ameer Hamza. Most people call me ameer. I spend my working hours connecting questions, content, and search. In my free time, I love traveling on my bike, through villages, across cities, and into the mountains.

I like having both in my life: focused time at the desk and time out on the road. A different view, a little space to think, then back to the work with fresh eyes.

FIELD NOTE / OFF THE CLOCK A bike trip through the forest A rider follows a winding road through pine trees toward mountains and a small village.
take the scenic route.Forest roads, small villages, and time away from the screen.
THE TOOL DRAWER / SEARCH & AI

A place for
every useful tool.

Research, crawl, measure, and build. A working desktop for the different parts of search.

hover a folder. see what’s inside.
● ● ●ameer / working tools⌕

Research & opportunity

Ahrefs · Semrush · Search Atlas · Google Trends · AlsoAsked

Keyword discovery, competitor research, content opportunities, and search intent.
6 folders · one curious mind
A FEW MILESTONES / FROM THE RESUME

A path built on
learning by doing.

2022–2023

From content to discovery.

Digital marketing management in the cosmetics industry.

2023–2025

Building and growing.

SEO in web hosting, alongside founding a health food ecommerce business.

2025–PRESENT

Search, in more places.

SEO, AEO & GEO management across a multi-business portfolio.

same curiosity. a wider field of view.
WHAT I BRING / BEYOND A SINGLE CHANNEL

Search is my core.
The work connects.

A search-led skill set, with hands-on work across paid campaigns, websites, and social channels.

⌕

SEO & GEO

Technical foundations, content strategy, organic discovery, and AI-answer visibility.

CORE SPECIALISM
↗

Meta ads

Campaign planning, creative coordination, audience testing, and performance review.

▧

WordPress development

Website builds, on-page implementation, content publishing, and speed optimization.

◎

Social media support

Content planning, channel management, and consistent communication with an audience.

SUPPORTING CAPABILITY
EXPERTISE / BEHIND THE VISIBLE RESULTS

The foundations
that help search work.

Strategy above the surface. Structure underneath. A practical mix of technical SEO, content systems, and measurement.

01 / TECHNICAL SEO
crawl.pipeline / live illustration

Make the important
pages easier to find.

Googlebot access, crawlability, crawl budget optimization, indexability, canonicals, XML sitemaps, robots directives, redirects, schema markup, and JavaScript rendering.

start underneath the surface.
02 / CONTENT & GEO

Useful answers.
Connected context.

Search intent, topical structure, answer-led writing, entity clarity, internal links, and editorial review.

SEOGEOContent systems
03 / MEASUREMENT

Read the signal.
Choose the next step.

Query and page analysis, content cohorts, attribution context, and clear reporting that distinguishes visibility from visits and business outcomes.

Illustration of a feedback loop · not a performance chart
TECHNICAL NOTE / 01

Crawl paths & budget

Help crawlers reach important pages through useful internal links, clean URL patterns, and fewer low-value crawl paths.

TECHNICAL NOTE / 02

Indexation & canonicals

Review indexability, duplicate URLs, canonical targets, sitemaps, and the difference between discovered and indexed pages.

TECHNICAL NOTE / 03

Schema & rich-result eligibility

Review structured data against the page content and relevant requirements. Valid markup does not guarantee a rich result.

TECHNICAL NOTE / 04

Search snippets & intent

Align page titles, descriptions, headings, and visible content with the question and the page’s actual purpose.

TECHNICAL NOTE / 05

Speed & page experience

Investigate loading behavior, large assets, rendering bottlenecks, caching, and improvements to the real user experience.

TECHNICAL NOTE / 06

Technical fixes & QA

Track redirects, broken links, response codes, mobile layouts, and JavaScript-rendered content through implementation and rechecks.

BUILT BY AMEER / THE CONTENT WORKSHOP

Reusable thinking.
Built into the workflow.

I build custom Claude skills and content frameworks around SEO & GEO guidelines—repeatable structure, with room for judgment.

SKILL LIBRARY / TWO WORKING FILES
▤ content-writing.md▤ website-audit.md
research first. write with purpose.

Claude skills,
with an editorial backbone.

My content-writing skill brings SEO and GEO guidance into research, structure, answer clarity, internal linking, and editorial review. My website-audit skill organizes technical checks, findings, priorities, and practical recommendations.

Research→Brief→Draft→Review

Used alongside Claude, ChatGPT, Claude Cowork, SEO automation, and agentic AI workflows. The process supports the work; editorial judgment stays part of it.

FRAMEWORK / 01

Support guidebook

A connected guide that answers the main question and the follow-up questions around it.

FRAMEWORK / 02

Detailed checklist

Turn a complicated task into clear, useful, actionable review steps.

FRAMEWORK / 03

Industry study

Organize research and evidence into a reference people can learn from and link to.

FRAMEWORK / 04

Expanded list post

Go beyond a list: explain context, criteria, examples, and the next decision.

structure that earns its place.

I use these frameworks and custom skills in blog workflows that have helped attract organic traffic and backlinks. The right framework depends on the reader’s question—not a fixed word count.

SEARCH SYSTEMS / A LITTLE LOOK UNDER THE HOOD

Good content isn’t
a lucky accident.

An interactive sketch of the thinking behind a content system. Choose a step to follow the route.

WORKING NOTES
start with a real question.

What does the audience
need to understand?

Gather the customer’s words, the recurring questions, and the business context before choosing a content format.

QuestionResearch brief
01
LEARNING / FROM THE OPEN NOTEBOOK

Notes I’d leave
for my past self.

Small, practical frameworks from the way I approach search work. Open one and take a look.

TESTIMONIALS / DESIGN PREVIEW

A place for
real client voices.

Ten sample feedback cards to preview the layout. All text and illustrated avatars below are fictional placeholders, to be replaced with approved testimonials.

SAMPLE 01 / NOT CLIENT FEEDBACK

“Clear SEO priorities and a practical plan made it easy to understand what needed attention first.”

Alex MorganFictional preview persona
SAMPLE 02 / NOT CLIENT FEEDBACK

“The reporting explained what changed, why it mattered, and what the next step should be.”

Sam RiveraFictional preview persona
SAMPLE 03 / NOT CLIENT FEEDBACK

“Thoughtful communication throughout the project, with useful updates and room for questions.”

Jamie EllisFictional preview persona
SAMPLE 04 / NOT CLIENT FEEDBACK

“The technical findings were translated into actionable recommendations our team could follow.”

Taylor BrooksFictional preview persona
SAMPLE 05 / NOT CLIENT FEEDBACK

“The content approach connected audience questions with useful, well-structured answers.”

Jordan LeeFictional preview persona
SAMPLE 06 / NOT CLIENT FEEDBACK

“Organized, responsive, and professional in the way the work and expectations were handled.”

Casey ParkerFictional preview persona
SAMPLE 07 / NOT CLIENT FEEDBACK

“A careful approach to SEO and GEO, with attention to content quality and the wider customer journey.”

Robin HayesFictional preview persona
SAMPLE 08 / NOT CLIENT FEEDBACK

“The audit format made complicated issues easier to discuss and prioritize.”

Avery ColeFictional preview persona
SAMPLE 09 / NOT CLIENT FEEDBACK

“Good collaboration across content, implementation, and measurement, with clear ownership of next steps.”

Riley BennettFictional preview persona
SAMPLE 10 / NOT CLIENT FEEDBACK

“A useful balance of strategic thinking and practical execution, supported by clear documentation.”

Drew CameronFictional preview persona
ASKING / BEFORE WE START

A few things
you might ask.

good questions welcome.
What can I work with you on?

SEO strategy, technical and on-page SEO, ecommerce content, keyword research, and generative engine optimization. We can shape the scope around your website and business goals.

What does GEO mean in your work?

Generative engine optimization: making content useful and clear for discovery in AI-driven answer experiences, alongside traditional search. It is one part of the wider search strategy.

Where can I find your CV?

Open my CV for a closer look at my experience, skills, certifications, and career so far.

Explore my CV ↗
Are all the projects real client work?

The automotive, hosting, and health food projects come from my supplied portfolio. The B2B software project is an explicitly labeled fictional concept, with no claimed client results.

How do we start a conversation?

Send a little context about your website, audience, and the question you’re trying to answer.

Email ameer ↗
Take a closer look

A little more of the story.

Explore my experience, skills, and career in the digital CV.

View my CV ↗
The next useful conversation

Your next chapter.
A little more discoverable.

let’s start with a question.

Let’s talk ↗
THE PROJECT FOLDER / CASE NOTES

the evidence matters. — ameer