THE DIGITAL CV / WORK IN PROGRESS, ALWAYSameer.
Portrait of ameercuriosity comes with me.
SEO · GEO · CONTENT SYSTEMS

Ameer Hamza

Search strategist.
Practical thinker.
Always curious.

Start a conversation ↗LinkedIn ↗
at a glance.
FOCUS
I help connect useful content, technical foundations, and visibility across search and AI answers.
HOW I WORK
Research first. Clear priorities. Practical implementation. Evidence that helps choose the next step.
OFF THE CLOCK
Bike travel through villages, cities, and mountains. A different kind of discovery.
two passions. one curious mind.SCROLL TO OPEN THE NEXT CHAPTER ↓
01 / THE WORKING MIXsearch is the starting point.

Technical depth.
A wider view of growth.

Search & content

Technical SEOOn-page SEOOff-page SEOGEO & AEOEcommerce SEOKeyword researchSearch intent mappingContent strategyInternal linkingStructured data / schemaCrawlability & indexationSEO auditsCore Web VitalsAnalytics & reporting

Local presence

Local SEOGoogle Business Profile (GMB)GBP optimizationLocal citationsNAP consistencyLocal landing pagesReview strategyLocal keyword research

Authority & growth

Backlink researchLink buildingBrand mentionsOutreachCompetitor gap analysisContent-led authorityMeta adsWordPress developmentSocial media support
01

Understand the question.

02

Build the useful answer.

03

Read what changed.

ON THE DESK / SEARCH, MEASUREMENT & AI

A connected working toolkit.

SemrushAhrefsMozGoogle Search ConsoleGoogle Analytics 4Google Tag ManagerUbersuggestAnswerThePublicGoogle Keyword PlannerBing Webmaster ToolsMicrosoft ClarityScreaming FrogNetmapsClaudeChatGPTHermes AISearch AtlasKeywordTool.ioWordPressRank MathLiteSpeed CacheWP Rocket
different tools. one considered process.
02 / PROFESSIONAL EXPERIENCEa few chapters, still unfolding.

The work that
shaped the way I think.

A career across ecommerce, infrastructure, and digital marketing—with the teams and campaigns behind the work.

NOW
2025–PresentWorkstaff360
STRATEGY → IMPLEMENTATION

SEO, AEO & GEO Manager

PartsBlue PerformanceMTX PerformanceGeoBrakesPartsBlueIconsoft

Own search strategy across 5+ business units, connecting technical implementation, content roadmaps, and visibility in traditional and AI-driven search.

  • Lead SEO, GEO and AEO strategy, keyword planning, and content roadmaps across the portfolio.
  • Work on organic rankings and source citations across Google AI Overviews, ChatGPT, Gemini, and Perplexity.
  • Own technical SEO on Sanity CMS and React.js sites: schema, metadata, server-side rendering configuration, and site architecture.
  • Use Semrush, Search Console, and GA4 to track performance and prioritize work.
the current chapter.
02
2023–2025VPS Malaysia
Furcop Innovation SDN BHD
RESEARCH → CONTENT

SEO Specialist

Content-led growth across hosting product pages and a technical editorial library.

  • Improved on-page content and worked on acquiring high-authority backlinks.
  • Recorded 40% organic traffic growth over six months in the resume’s campaign summary.
  • Identified competitor content and keyword gaps with Semrush and Ahrefs; the resume records a further 20% traffic increase.
complex products. clear explanations.
03
2023–2025Khaalis Zaike
Health food ecommerce
BUILD → GROW

Founder & SEO Lead

Built and grew an ecommerce business, owning the website, organic search, and paid campaigns.

  • Led SEO, GEO, and AEO strategy end-to-end, supported by product and educational content.
  • Recorded an 80% organic traffic increase through keyword and content strategy.
  • Planned and ran Meta ad campaigns, achieving a reported 8× return on ad spend.
building taught me ownership.
04
2022–2023MMC Cosmetics Pvt Ltd
PLAN → PUBLISH

Digital Marketing Manager

A content-led approach to organic discovery.

  • Generated 5,000+ monthly organic sessions within six months.
  • Used a content-led SEO strategy without a backlink-building programme for this campaign.
useful content, consistent effort.
03 / CAPABILITIES & WORKING TOOLSopen the notebook.

What I bring
to the desk.

WORKING NOTES / AMEER

A clear plan,
with the details
thought through.

  • Search foundations

    Audits, architecture, indexability, schema, metadata, and implementation.

    look underneath the surface.
  • Content with intent

    Keyword strategy, useful guides, category content, internal linking, and answer-led structure.

    make the answer worth finding.
  • Connected growth

    WordPress websites, Meta campaigns, reporting, and communication across the work.

  • Repeatable workflows

    Custom Claude skills for content writing and website audits; frameworks for support guidebooks, checklists, industry studies, and expanded list posts.

    a process, with room to think.
04 / EDUCATION & CONTINUED LEARNING

A foundation.
Still adding to it.

2018–2022

Bachelor of Science

JANUARY 2024 / GOOGLE

Google Analytics Certification

JANUARY 2022 / BACKLINKO

Content-Led SEO Certification

SEPTEMBER 2021 / HUBSPOT ACADEMY

Advanced SEO Certification

THE NEXT CHAPTER

Let’s start with
a good question.

Email ameer ↗Explore selected work ↗